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Start-Ups Push Mobile Solutions to Transform Trucking Sector

· craig raucher,trucking sector

A business leader in the transportation industry, Craig Raucher been responsible for managing international freight and domestic transportation by truck and rail. Craig Raucher has spent more than 30 years in the transportation industry.

According to a Wall Street Journal article, a number of start-up companies are working to transform the trucking sector by using mobile technology to connect truck drivers with companies that have goods to ship. The start-ups are hoping to eliminate the need for traditional third-party brokers that pair customers and truckers for a fee. Many of the start-up companies are targeting freight companies that accept both smaller shipments and full truckloads.

For investors, the trucking sector represents a substantial market opportunity and several of the start-up companies have received funding from the founders of major enterprises, including Amazon and Uber. However, analysts report that the technology-driven start-ups face large challenges, one being truckers’ aversion to adopting new technology. Proponents of the start-up companies argue that the mobile solutions help customers find a trucker faster, enable truckers to make more money per shipment, and fill empty space in trucks more efficiently.

 

For investors, the trucking sector represents a substantial market opportunity and several of the start-up companies have received funding from the founders of major enterprises, including Amazon and Uber. However, analysts report that the technology-driven start-ups face large challenges, one being truckers’ aversion to adopting new technology. Proponents of the start-up companies argue that the mobile solutions help customers find a trucker faster, enable truckers to make more money per shipment, and fill empty space in trucks more efficiently.

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